Casinos & Hospitality Industry Stays Focused on Revenue
May 27, 2011 by Stics·
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Revenue the Primary Measure of Casino Success
When we asked what are the key metrics used to measure marketing ROI, we found that revenue remained to be the main driver of business assessment in the industry. We also noted:
- About one third of participants use profit
- Most (65.4%) examine gross revenue
- Less than half (46.2%) examine EBITDA suggesting profitability maybe difficult to monitor
- And 34% of the time some additional other variable was also considered
If you are looking to increase revenue and profit at your property, contact Stics. We have solutions that generate millions of dollars each month. Call us if you would like to learn more. We are here to help.
