Flat is the New Up
December 10, 2010 by Stics·
Leave a Comment
The Decline in Casino Gambling Leveling Off
Upon approaching the bottom of the market, we noticed that flat casino gaming revenues were being carried like a badge of respectability and even a harbinger of hope. Over the past year, Stics conducted three market surveys, of U.S. based casino, to better understand the challenges and needs of casino marketers and the gaming industry.
Our primary research confirms what you may have suspected:
- Fully 63% of the market finds their revenues down or flat.
- Pockets of actual “up” markets exist where geography and competition permit
While this is not good news, there is a general sense that the decline in casino gambling has leveled off.
One, of many current challenges, is how to effectively and efficiently re-engage profitable gamblers. Most properties are working hard at this problem, but sometimes that is not enough. If you are looking for a new way to increase revenue at your casino property Stics predictive analytics has a proven track record for increasing ROI.
Feel free to call us for more information.
Casino Marketing Trends
September 3, 2010 by Stics·
Leave a Comment
Casino Marketing Survey
Earlier this year, Stics conducted a preliminary research project to gauge the state of the U.S. gaming industry, from a marketing perspective. We contacted both senior level business executives as well as high to mid-level marketing department professionals to learn more about their challenges and perceptions.
Listed below is a high level summary of some of the more interesting observations.
Top 5 Casino Marketing Observations
- Respondents felt their casino marketing efforts were performing well – despite the down economy.
- Direct mail volume of was up by 10 – 20%.
- Marketers put more value on the website and online programs while business leaders didn’t see value in the websites as compared to direct mail and analysis.
- Business leaders are “likely” to “very likely” to invest in new marketing technologies but marketing teams were “very unlikely” to “unlikely” to invest.
- Marketers were concerned about expenses.
While it is obvious that the economy has taken its toll on casino marketers and the gaming industry as a whole, Stics believes that today’s casino marketers are being asked to do more with less. As a result, they are executing on a large number of campaigns to a wider audience. This presents them with the new challenge of how to profitably reach this wider audience.
Stics is currently conducting a more comprehensive study as a follow up to our preliminary findings. We will keep you posted on other interesting facts when they become available.
Stics helps casino marketers reach a wider, more profitable audience through the efficient and effective use of predictive modeling. If you have any questions about predictive analytics for casino marketing, please give us a call. We look forward to speaking with you.
