The dynamic nature of hospitality and gaming customer behavior rewards the flexibility and immediate accessibility of the Stics solutions. Among its business approaches, Stics provides software as a service (SaaS) business model so that the modeling process can be as flexible and responsive as possible.

This SaaS system is extremely valuable when factoring the ever-increasing demands on IT departments. Without this approach, staffing may preclude add-on software installations and the requisite training, inevitable turnover and administrative overhead. Our service is not a onetime static delivery but the provision of fully deployed, continuously improving, immediately accessible results. From the moment of engagement, results improve with every iteration and every new idea, whether from our side and/or from the product of the give and take from a healthy vendor/customer relationship and partnership.

Our CHIPS™ product drives the data processing and the dynamic scoring and is the result of four years of development by our software and statistical engineers. This suite of software and statistical applications are used by our operations team to deliver new prediction scores every month to casinos. This product operates at our facility and the results are delivered to the client.

Key Elements of our Standard Offering - powered by CHIPS™:

• Data extraction
• Data processing and derived variable generation
• Loyalty Member Record Scoring
• Fulfillment with "Stics Predicts"
• Data Coordination
• Numerous regular and routine tactical and strategic marketing collaborative exchanges with the customer

Key Benefits of the Stics Loyalty Member Scoring Service (SaaS), powered by CHIPS™

• Optimal return from loyalty members with predictive analytics
• Collaborative exchange with your marketing team to best use insights and modeling
• Immediate attention to business and marketing needs
• Extensive knowledge of the behavior of individuals derived from Stics Patented CACHE-IN™ (Consortium for Analysis of Casino, Hospitality, and Entertainment Information) Technology
• No exhausting or expensive requirements of your IT or technical teams
• No additional hardware or software needed

Our predictive analytics allows gaming firms to determine which proven internal techniques are best while safely launching new initiatives and concurrently analyzing the results. Our insights help your team collect more valuable and actionable data.

We will also evaluate which alternative data sets provide the biggest lift or advantage and the best ROI. In other words, which 3rd party data set provides the best bang for the buck.

In summary, Stics improves decision-making, boosts revenue and lowers marketing costs by revealing which customers are most likely to respond to various promotions. Market Response Modeling allows precise campaigns by recognizing complex patterns among customer habits and play. We identify the campaigns likely to acquire profitable customers, or isolate a specific promotion and provide straight answers about its effectiveness. Dependent on your needs, we can provide the above as a service or with software.