White Papers
The Economies of Surviving in a Competitive Climate: What Work Must be Done to Understand Customers
March 2014
Casinos are constantly being approached by vendors offering to help them navigate the industry’s increasingly competitive environment. Can these vendors truly help? Our new whitepaper, The Economies of Surviving in a Competitive Climate: What Work Must be Done to Understand Customers, will help you answer questions such as: What help is really needed? How can a property figure out what help to seek and how to best utilize that help? Who are these vendors? What parts of the work can vendors provide and what can realistically be done in-house?
How Much is Your Casino Investing in Players? Another Step Toward the Optimal Offer Strategy
March 2012
This white paper is the first written by Chrity Joiner-Congleton and delves into the actual cost of a $5 free slot play incentive as it relates to how much theoretical a player has to play to in order to earn that incentive. This case is studied at all of the properties in one local market. Also queried are the implications of this cost when adding other incentives and multiplicative point promotions as well as their impact on the overall reinvestment.
