Casino Gaming Industry Survey
April 29, 2011 by Stics·
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Casino Marketing Research
Over the past year, Stics has conducted a series of market research surveys to better understand the current challenges facing the U.S. casino gaming industry. There is a lot of research on the U.S. gaming industry, but most of it was done prior to the great recession and did not provide answers that took into consideration the current economic environment.
Stics conducted the survey to better understand our markets’ needs and develop new and innovative solutions to significantly improve the success rates of casino database marketing campaigns. We surveyed U.S. based casino executives (from CEO through director level) across the nation in the functional areas of marketing, finance and IT.
Over the next three blog posts we will explore some of the more interesting results and share our perspective on them with you.
These findings include:
- Turnover
- Measurements of Success
- Change in Business Performance
- Biggest Source of Pain
- Marketing Strategies
- Marketing Investments
We know that the casino gaming industry is set to move forward in a positive direction. But we also know that by understanding your customers at the deepest level and leveraging innovative new technology services your business can get on the fast track to revenue generation success.
Stics, has solutions that generate millions of dollars for our clients each month. Call us if you would like to learn more. We are here to help.
